Tuesday, November 3, 2015

Kroger's algorithm wicked-accurate


...says the coupon I get on the day I start my period.

That makes Kroger more on top of my menstrual cycle than I am. For over half of my life now, there is a week, once a month, where I am a little weepy and incredibly hard on myself, and where I look in the mirror in the morning, and I think, God help me, is this what I look like now?! And every damn time, for over half of my life, I act surprised when this period of confusion is followed by an actual period.

This coupon printed before I started scanning my groceries, so now I am fascinated to know how my buying habits differ pre-period. (Obviously they do, or Kroger wouldn't have known.)

For nerd-reading on how stores track your every move but try not to be too obvious about it (though I'd say Kroger failed the creepiness test this time around), here is an article.

4 comments:

  1. I love it! Too funny : ) We just got a Target Red Card Debit Card...yep...I've given up on trying to avoid Big Data.

    - Meg

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    1. Ahhhh, if it hadn't been Target I don't know that I would have believed it! :D Well, any way you look at it, you're ahead of the game in terms of handing over your personal info. Upside: Hidden amongst the noise, you should soon be getting some extremely apt coupons coming your way. :)

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  2. Haha! Have you seen that cartoon with a woman in the bathroom discovering blood in her underwear, with the blurb: "Oh, THAT explains A LOT!" It's the best :)

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    1. No, I haven't seen that! Haha, that's perfect. :D

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